Building it yourself

Good for
Total control. You own every layer and integration.
Limits
Early mistakes get paid back in scaling problems, on-call hours, infra cost, and work that never ends.

Why you might consider building in-house

Based on what we hear from the field, with the answers we provide.

“We cannot have a third party in the data path”

Deploy it in your VPC.

“Our volume makes per-event pricing wrong”

Let’s have a pricing conversation.

“We do not want our records somewhere we cannot reach”

An open table format in your own object storage, read in place by the engines you already use.

“Telemetry & data is our product”

This is a good reason to build it yourself.

What you trade off when building in-house

Time to value

Months before the first chart anyone trusts.

Opportunity cost

Your strongest people do not spend that time on the product you are delivering.

Hiring

Hard to fill, and harder to backfill when they leave.

On-call

A new rotation, for a system that is not what you sell.

Continuous cost

There is no finish date.

Infra bill

Grows with everything you retain, not with what you look at.

Compliance

Immutability, retention and audit trails become yours to prove.

Edge cases & bugs

On you to debug and fix.

Start today with our SDK and decide later